In the small town of Kuranogawa, there is a shopping district called the “Hinatabi Shopping Street”. Affected by the opening of a new shopping center, the street was deserted. Raised on the shopping street are five girls: Marika, Ibuki, Sakiko, Meu, and Rin, who decide to form the band “Hinatabi Bitter Sweets♪” to revitalize their street. With plenty of love for their hometown, the girls try their hardest to help the revitalization with songs they wrote by themselves. Through websites, social media, games, and releasing their music, they bring a fresh approach to releasing band content.